Equilibrium Enterprises

No Balance ~ No Control

Tag: habits

2012: The Habit Factor in Action, Happy Easter!


Happy Easter!

What a terrific start to the new year… a record setting January for EEI’s app and book sales — led by The Habit Factor®.

In early January, app user Adrian shared his habit factor success story with us. He labeled it his “breakthrough goal” and it represented far more than just a marathon. To him it was an emotional, mental and physical turning point in his life (following one of his most challenging years) — he credits the app for both holding him accountable and for being a symbol of his new found commitment to achieve his goal.

A powerful story he shared… see his email/words below…


Then, February began with a few texts/emails notifying me of a notable mention in Southwest airlines in-flight magazine, SPIRIT. SURPRISE! ; )  Indeed, it was a great surprise and a truly inspirational piece about Rob Summers who sets a goal to walk again after being paralyzed by a hit and run accident. The author of the article weaves in goal achievement practices mentioning The Habit Factor (book and app) with a few other tools including David Allen’s Getting Things Done. BTW: Notice The Habit Factor was the only book & app combo.

iBook Anyone?

If you love your iPAD (either 1,2 or 3) then check out The Habit Factor® ibook in iTunes book store. Lately, (no jinx ; ) ) It’s been featured in iTunes TOP SPIRITUALITY Paid Books. Pretty cool and rewarding to see The Habit Factor among some pretty amazing works and authors. No doubt, a great honor!

More Kindle…
Speaking of being surrounded by cool books and authors, check this out (below): the Amazon Kindle Highlights page: I couldn’t help but be a bit awed to see The Habit Factor wedged between a couple idols; His Holiness, The Dalai Lama and Deepak Chopra.

App Updates (iOS):
We recently released both The Habit Factor Lite and PRO iOS updates that improve compatibility, speed and offer other enhancements. The greatest enhancement for the Pro app addresses speed and compatibility. Over time, once a user has generated a lot of tracking data the app slows, creating significantly slower launch and running speeds. Additionally, with the release of Apple’s iOS 5 and 5.1 we have updated source code for compatibility.

Hopefully, we’ll soon have a video uploaded to soon to our YouTube channel (subscribe if you’d like) that will illustrate the launch speeds of the app. It’s pretty remarkable!

Android & Amazon App Store
This is REALLY cool – btw: the App sales in Amazon app market are nearly surpassing Android Market sales app. I think this is just a reflection of the Amazon customer loyalty and this handy new feature where you can actually run the app / “test drive” it right in your computer’s web browser.

We saw this on our Facebook wall and love to see Android users who understand and appreciate the app! Thanks Mike!

Misc. Liner Notes:

One of the latest tweets pushed us over the edge about creating, The Habit Factor® for Kids. After hearing that comment so many times— we’ve decided to start that project too. Also, expect to see several add’l flavors of THF coming (top secret at the moment). On the app front, we’ve had an extended technical delay but expect Eat That Frog to have a compatibility and speed improvement release with a few minor tweaks in the coming weeks. On the Web development front; our portal is moving right along. It is going to add such a cool dimension to THF. (actually a few dimensions). Maybe next time I post we’ll have a few screen shots for you. Finally, if you’re a coach, trainer or Ph.D. who’s enjoyed the benefits of sharing and applying THF with your clients, be sure to sign up here to learn more about our upcoming THF, Certified Professionals Program (CPP) — this does not obligate you in any way, but does qualify you for a 50% discount later if interested.

Thanks for your continued interest and support!

Until next time,

(Plan and Track!)

Happy Thanksgiving!

“Give THANKS for the unknown blessings already on their way.”
~Native American Saying

As 2011 nears its end and given that it is Thanksgiving Day, it’s a perfect time for me to say my “thank yous” and reflect a little on the remarkable year that 2011 has been/continues to be.

First, The Habit Factor® book went live and you might say it could be a case study for the radical changes in the publishing industry. The Habit Factor® continues to outsell many of it’s contemporary and classic “self-help” books and we’re competing against major publishing houses. (Not sure “competing” is the right word here…?) In any event, someday I’ll share another post as to why and how I think this is happening— other than it being a “solid” book that provides a lot of value, (of course : ) i think there are some other dynamics at play as well. The book is routinely featured in three of Amazon’s bestselling “Self Help categories; Creativity, Personal Transformation and Motivational. And, as you might guess, this is very encouraging. Unlike the large publisher’s books, which often only skyrocket out of the gates from the initial hype; promotions, publisher’s own purchases, etc., then fizzle, The Habit Factor’s sales trend is that it continues to outpace each of its prior month sales.

Funny you should say ask. My favorite and perhaps the most rewarding aspect of writing and publishing this book comes from the Amazon Kindle’s POPULAR HIGHLIGHTS feature.  These are highlights that the Kindle reader makes available/public for other readers to see. I just stumbled upon this feature earlier this month— it’s incredible to see the passages people highlight. It’s also really cool since Amazon even ranks the book among the million-plus kindle books. So, as of this writing, it’s already in the low 3,000’s! Again, out of a million-plus kindle books, and given the book’s 1yr age, our belief is this is a terrific sign of things to come!

Just a sample of the reader public reader Kindle Highlights…

Since they don’t call them “best-written” books but, rather “best-selling” books, these highlights make the sales far more rewarding. I’ve been told by one of the all-time, best-selling business authors that the majority of books purchased are actually never read. I’m not sure why that is or was news to me, but seeing these highlights tells me people are in fact reading the book too! (i think :)).

More eBook, or iBOOK in this case:
The iTunes, iBook release of The Habit Factor® is NOW live too! So, if you prefer reading/using the iPad check it out. Aside from ONE user’s technical challenge (which somehow turned his review of the iBook into a plea for tech support) the feedback has been positive. It’s rare but occasionally a user confuses the delivery method and payment/transaction handling from either iTunes or Google as something within OUR control. In each case, thankfully and finally, the user understands that we don’t handle the transaction or delivery of content, that it’s Apple and/or Google. Yes, you could say it’s a learning experience for everyone.

What’s up with the APP?
The app continues to benefit from the same sort of word of mouth advertising that fosters the book sales. And, better still, each supports the other. Plus, it seems every week or so, some productivity blog somewhere features either the book, the app or both. THANK YOU bloggers! You may have seen that Lifehacker (a top Internet productivity blog) ran a short feature on my TEDx talk in the Emirates about habits and goals.

This all adds up to something pretty special— validating the model that the BOOK = the Theory and the app = of course, the literal application of said theory makes for a powerful productivity combo! The Habit Factor was the first of its kind in this new app world, to offer such a combo. As I wrote the book I believed it was important to separate it from all the other motivational/self-help books that might get people excited for change but left wondering what to do next.

Here’s another ‘thing’ to be grateful for, all the great comments, posts, emails, tweets and reviews from supportive readers/users!

Regarding the app’s next release (iPhone update). Our developer’s have run into a significant challenge that has delayed the release (scheduled for early this month). It is very likely that with the iTunes holiday shut down period, we will now have to postpone the release until after the Holidays. Even if the release were ready today/now (and it isn’t) if there were any issues.bugs we’d not be able to get a new fix/update into the iTunes store before this Holiday shutdown, making any release for the PRO product at this point – not viable. We do plan on releasing a small, incremental fix for the LITE version but this won’t contain the PRO updates that are in the works.

A update/release (minor) is coming to Android within the next month and we plan is to release THF Android edition into Amazon Marketplace too!

Final word…
This post is already way longer than intended (hate when that happens). So, I will leave you this (should you still be looking for even more info/background). Here is a YouTube video (not short, about 15mins) by Life Coach, Chris Payne about the book. As Chris explains it in the video, he found the app very helpful and started recommending it to colleagues and clients and then when the book came out, he was eager to read it. After he completed it, he felt the message was worthy of an invite to TEDx (Chris was a co-orginizer of the TEDx event in the Emirates). This video was his first take, he actually has posted two similar videos. This one already has nearly 500 views. BTW: not ashamed to share that the first time i saw this i nearly cried—  too kind and thoughtful.

Chris Payne’s Video review of The Habit Factor®

Final, Final (promise)
Speaking of Holidays… Amazon has been (not sure how to put this) screwing around with the availability of the hard cover. In any event, the hard cover rarely says “In Stock” now and mostly 1-4 weeks. Now, keep in mind we’ve never heard from anyone that it’s actually taken 4 weeks to arrive however, at this point Amazon isn’t being too user-friendly. So, if you’re thinking about that next great and EASY holiday gift, (the gift that truly keeps on giving) a reminder to get your orders in early. I have heard from numerous people that last year’s gift was so well received they are still receiving “Thank yous” for the book. Who’s that person/loved one in your life that is looking to bust-through to the next level, to get the most out of their abilities, skills and special talents?

Thanks for taking so much time to learn more about THF and stay up to date and we’ll have more coming soon. Happy Thanksgiving!


Dubai Goodbye, New Website & Labor Day




Right on schedule, another holiday — another blog post.

Happy Labor Day!

A couple more pictures from Dubai

Without these photos (maybe even with these photos) it’s all still pretty surreal; those five days I spent in the UAE went by so fast. (It’s a long way from San Diego!) These pics are from the Tedx (AlAin) trip to the Emirates, taken the day after the event in Dubai. I was very fortunate to be escorted around Dubai by the great local artist (with international fame) Wasel Safwan, who also presented at the event. His art is really incredible (click on his name/link)! (and, IMHO that is very rare for young expressionists). The picture to the left is from our visit to the “world’s most luxurious hotel,” Burj Al Arab. I love this photo because of the Phantom Rolls perfectly propped in the foreground. The other photo was taken just after our visit to the top of the world’s tallest building, Burj Khalifa, and heading back out of town toward AlAin. Walking past the world’s largest aquarium inside the world’s largest mall (something you must do) to arrive at the top of the world’s tallest building – in a rocket-elevator – all combined to make the experience even more memorable! Note: Those “small” buildings in front (probably 45-55 stories tall) give the 160-plus-story building some perspective. I just kept shaking my head thinking that building would come into focus (which it was), but my brain had nothing, ever, to gauge a building that size against and it just didn’t compute, no matter how long I would stare at it.

New Website, etc.

In the event that you haven’t seen it yet, we’re spinning off The Habit Factor® to its own website, which will be dedicated to coaching, lessons and all things THF that stem from the book and app. Additionally, new coaching and videos will be unveiled there. We’ve also begun our partner and application portal planning, where ultimately the app and devices will sync to the web/cloud. Such a site will allow for a collaborative environment (coaches, content, app users), a personal development ecosystem around The Habit Factor®.  And, as the app, products and services around The Habit Factor® continue to mature, we’ve been encouraged by a number of coaches to start a Certified Partner Program. This too is in its very early stages (not yet beta either). However, we have kicked off enrollment for qualified coaches and trainers here with incentives for early adopters.

Other News:

  • A few notes about recent comments about the app. While the large majority of reviews are from happy, supportive users with positive and constructive feedback, there are (and we’re guessing there will always be) those ‘other’ reviews. Hence, we keep creating a larger disparity between the Free and Paid versions of the app. Today, if you want to hate the app – you’ll have to spend a lot more money: ). So please, just use the FREE/LITE version first. Other comments:
    • If you want a REMINDER or believe a Push notification will save you and this app, please see the Support Page Tips & Tricks #4.
    • If you are using Android and have a problem with the interface, our thought is you should have noticed that interface using the Free version. Strange that you bought the app to complain about the interface.
    • If you are confused as to why you can’t have the exact same Goal name. Please know, that is a feature, not a bug. (Seriously).
    • To the guy who’s used the app for months (presumably getting value or he wouldn’t use it for ‘months’) yet, “trying to contact support” and gave the app a poor review: Not sure where you were looking for support? Also, glad to hear you got months’ worth of use but don’t think it’s any good. : )
    • SPEED! If you’ve been using the app for many months or years and have a lot of tracking data and would like to speed up the app, please see Support Page, FAQ #18
    • We sincerely love the support and feedback, and since Apple and Android don’t allow us to post responses, we have to respond somewhere!
    • We are working on a couple new releases of THF for both iPhone and Android. There’s also a good chance in the next month or so, The Habit Factor® will be available within the Amazon app marketplace.

Hope you enjoyed our Labor Day/Back2School Sale!

Until next time,


Happy Fourth of July! TEDx, Kindle, iPad, UAE and me

TEDx AlAin

I should probably pick up where I left off. In the last post I intimated I had a little date in the Middle East. Turns out it wasn’t so little actually, an incredible opportunity to present some “basics” about The Habit Factor® at a TEDx conference in the founding city of the United Arab Emirates (UAE) AlAin. The presentation was limited to about 18 minutes and given that the book is 230+ pages, identifying and consolidating a few choice ideas about habit and goal achievement was certainly a challenge however, it was also a great exercise.

While my invite was as certainly formal, it wasn’t until the plane tickets actually arrived that I was certain it was going to happen. Largely because the timeline was so tight. The invite came late February and the event was early May. Although, having said that, A HUGE THANK YOU to the event organizers Chris Payne and Sajjad Kamal and the sponsors including Etihad Airlines (Wow!) That was the best business class flight I’ve ever experienced (by far). Highly recommend Etihad if you’re flying to UAE. If the event itself and the people weren’t so incredible the flight might’ve been the highlight of the whole trip! Find out more about the organizers and event at their facebook page here.

Remarkable people and such a rich and proud culture. I toured Dubai for a day with another presenter, a great artist named Wasel. You can find his art on the same page, or check youtube. Incredible stuff!! The other presenters were fascinating people. From a professor and PhD in robotics, Nikolaos Mavridis to Caterina Lo Mascolo, founder of UNIVERSKA and other local personalities. There was a great party afterward where all the presenters and all the crew who worked tirelessly to ensure the event went off without a hitch were able to celebrate and let off a little steam. I learned so much about the culture of AlAin and UAE. It was an unforgettable experience.

Kindle & iPad/iBook

The Habit Factor® finally cracked the iBook/iPad market and is now for sale in the iBook marketplace. That was probably more difficult than it had to be. iTunes (Apple) was hung up on one graphic that nobody else (Kindle, Nook) seemed to think was a problem so each time you have to edit/fix then resubmit you’re looking at another ten days or so for approval. Kindle sales have been on fire (relatively speaking) and once again, I think I now understand why it’s called “Kindle“.

Other news

We expect to have the Google eBook in the Google marketplace this month. YES! the Audio Book is under development. THANK YOU for your continued interest in our Habit Factor for trainers and coaches program (Link above). If you are a trainer and coach and have an interest in strategically differentiating yourself from your competition and aligning with the #1 Goals and Habits mobile app and methodology, sign up today. There is a lot more happening but I’ll leave it there for now. Have to go enjoy the holiday w/ the family.

Happy Fourth!

until next time.


“The Best Goals & Habits app”, Just got even better! Version 1.7 Released

The Habit Factor® will make all your wildest dreams come true

“I love the habit factor and use it every day. It has made a real difference in helping me to change my habits so I can achieve my goals. Well done in developing this app. Thanks for the latest update. Some really good developments.”

~Joy in Australia

Before we get into the latest release, I’d like to take a moment to reiterate what I think is the most under-appreciated and perhaps misunderstood factor in personal development; the Habit — Goal relationship.

The more people are exposed to The Habit Factor® and Habit Alignment Technology™, the more startling it becomes that so many personal development experts, coaches, authors, trainers, bloggers (no names) — even Wikipedia, has this concept (pardon my French) BASSAKWARDS… Continue reading

Free/Lite Version Tops Charts; #1 Goals & Habits App (Tracker / Productivity)

The Habit Factor® Free/Lite Tops Charts as Best Goals & Habits App

If it’s FREE it’s for ME!
Is anything better than FREE? The AIR is free. The Earth has been given to you. The Ocean is FREE. Your family, friends, relationships (the good ones) ALL free, surfing is FREE (assuming you can borrow a board & the water isn’t too cold). I’m constantly reminding myself it’s the things that are FREE which are PRICELESS and those things that we pay for are often FAR less valuable. A dramatic introduction to be sure but a great way to REITERATE that The Habit Factor®, currently recognized as the premiere Goals & Habits app (iPhone, iPad, iPodTouch) REMAINS — you guessed it, FREE! (limited edition).

So, what makes it “limited”? Continue reading

The Habit Factor® v.1.5 Goes Live & LITE; Updates, Reviews, Comments



As one reviewer put it “Wow, Equilibrium has been hard at work. Thanks!”

Indeed EEI has listened carefully to user feedback and incorporated a long list of improvements into The Habit Factor® v.1.5. On top of that, we’re so confident the app will help you reach your goals we’re giving away a FREE, Lite version (limited edition) for you to test without risk!

The fan mail for The Habit Factor® is incredible and it is amazing to see the user-base around the world growing so quickly! We continue to receive many great feature requests (see below). Please keep the reviews and feedback coming! Here are just a sampling of the reviews, email feedback

Martyn B. said, “I have had Habit Factor for over a week now and appreciate it’s simplicity… Well done with the update. Some good improvements… the app is much more useful now that it only shows the Habits for the day.”

Jim M. said, ” Also, I’d like to say great job on these apps. I use Habit factor to track specific daily habits. I update Virtues weekly the goals are more subjective. I added the Eat That Frog application for a brief list of really ugly to-dos.<- The bright green icon is a real benefit because I can’t avoid seeing the reminder.” – Jim Continue reading

The Habit Factor® – v. 1.5 on its way!

The early success of The Habit Factor® for iPhone has been extraordinary. The emails and comments from users keep coming. This comment just came in today; Tue, Aug 25, 2009 at 10:40 AM from Steven L.

Thank you for creating this wonderful application. It gives me satisfaction to check off daily items that brings me closer to my goals.  It is becoming an indispensable part of my life.

“An indispensable part of my life.” Wow! Fantastic! That does not suck.

Steven went on to make a feature request for the app re: a weekly overview.

So, the point of this post is to simply say THANK YOU and ask YOU to keep the emails and features requests coming. We are listening to all comments and reviews. (Side note: I wish Apple would incorporate a feature where developers/publishers could respond to user reviews within iTunes).

Anyhow, thanks once again and our developers ask you to please keep in mind this is still only just the beginning. This is only version 1.xx of the app. We just unveiled The Habit Factor® mid June. So, you can expect it will be your feedback that will help this best-selling app to mature and fuel our developers creativity.

Having said that, it makes sense now to tell your friends to score the app while its on sale as the new version/upgrade will be free for those who’ve already purchased the app.

Until next time,


Aristotle, Habits, Equilibrium & Virtues

Aristotle’s first description of moral virtue required that the one acting choose an action knowingly, out of a stable equilibrium of the soul, and for its own sake. The knowing in question turned out to be perceiving things as they are, as a result of the habituation that clears our sight. The stability turned out to come from the active condition of all the powers of the soul, in the mean position opened up by that same habituation, since it neutralized an earlier, opposite, and passive habituation to self-indulgence. In the accounts of the particular moral virtues, an action’s being chosen for its own sake is again and again specified as meaning chosen for no reason other than that it is beautiful.

… In our earlier example of temperance, I think most of us would readily agree that the one who had his eye only the chocolate mousse found less pleasure than the one who saw that it would be a better thing to share it. And Aristotle does say explicitly that the target the temperate person looks to is the beautiful. (1119b, 15-17) But since there are three primary moral virtues, courage, temperance, and justice, it is surprising that in the whole of Book V, which discusses justice, Aristotle never mentions the beautiful. It must somehow be applicable, since he says it is common to all the moral virtues, but in that case it would seem that the account of justice could not be complete if it is not connected to the beautiful.

Found it fascinating to run across this site (Aristotle & Ethics) and how all these themes are so tightly interwoven. Full article and website can be found HERE.