Equilibrium Enterprises

No Balance ~ No Control

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Equilibrium, Reviews and Ratings

Develop the mind of equilibrium.
You will always be getting praise and blame,
but do not let either affect the poise of the mind:
follow the calmness, the absence of pride.

~Sutta Nipata

While I ought to be spending this quality time thanking YOU and talking about the thousands of downloads and satisfied users — I find myself slightly concerned about and focused upon the handful of one-star ratings.

Consider that out of, let’s say, 4,000+ downloads there are 30 or 50 users who really don’t like the app. Fair enough; frankly, just due to the general laws of probability, i’d expect the number to be much higher. However, the challenge to date is that these people haven’t left any feedback? No comments to identify what they don’t like. Yes, that can make you and your developers a little nutty in a hurry. So we are seeing these ‘ratings’ yet don’t know if it’s the memory issue, an app issue or a user issue.

I actually mention the later (user issue) because the few emails that have come to our attention at support@equilibrium-ent.com have suggested that these people have not read the About Menu and are not using the app correctly. While The Habit Factor® isn’t rocket science, it does require a basic understanding. [NOTE: new comment at top in iTunes Store].  It takes all of 4 minutes to read the About Menu (within the app) and answers seemingly all usability questions and concerns that have come up to date.

This About Menu exists to SAVE YOU TIME and makes the app far more usable and powerful.

The other ‘funny’ thing is when you do receive a written review and the person asks for a feature that is specifically NOT incorporated and the reason is defined within the About Menu. I won’t go into specifics here but someone wrote a review saying they’d give the app five stars if it did something the app will never do and never intends to do — for good reason. Again, for your sake and our sanity, please read the about menu.

Final Comment:
I recognize it’s only $1.99 App (On Sale Now $.99 – i’ll post about that later) and many people won’t take the time to read an About Menu. However, if they bought the app with the intent to make some improvement in their life; achieve a big goal or modify their character (via habits) you’d think they’d care enough to read some instructions and background info?

We’ve actually discussed making this App much pricier – like $14.99+. There is little doubt sales would fall dramatically (due to the habit for buying cheap apps) but, the people who bought THF at such a ‘premium’ price would undoubtedly take the time to learn more about the app and its best practices.

Perhaps, someday we’ll go there. Right now we’re all learning and the app is still quite young. To the many of you who have offered quality feedback you’ll be happy to know where rolling up many of those recommendations into the next release. I’ll post on that later as well!

keep the emails coming!


Just Released, The Habit Factor® 1.2!, Badges Updated!

Big thanks to Apple for finally releasing version 1.2!

Notice that with 1.0 there were a select few, (vocal) and understandably unhappy customers who experienced a rare memory issue (note one star reviews!). The recent release corrects those issues AND (based upon several user requests) modifies the badge to decrease based upon the number of Habits completed throughout the day. The 1.0 version of the badge simply revealed ALL active habits whether completed or not. Keep the feedback coming!



Wikipedia, Goals and The Habit Factor®

If I didn’t run across this early this morning I wouldn’t believe it. Straight out of Wikipedia under habit psychology…

Habits in the Service of Goals

Goals guide habits most fundamentally by providing the initial outcome-oriented impetus for response repetition. In this sense, habits often are a vestige of past goal pursuit.

How funny is that? “In this sense, habits often are the vestige of past goal pursuit.”

This is precisely what The Habit Factor® app aims to shed light on, only applying the inverse process! If habits are the vestige of a past goal pursuit then they MUST BE A PREREQUISITE to achieve any goal. Simply put, behavioral reverse-engineering at its finest.

If you want to achieve ANY goal, you must first consciously craft the most important, relevant and supporting habits required to attain your goals. By identifying, defining and then daily tracking those habits you create alignment allowing for faster and easier realization of any goal.

Thought that was worth sharing.

Thanks to everyone for the kind comments and great app feedback! We love to hear the success stories so keep up the great work and email us anytime at sales@equilibrium-ent.com

all the best


Body Mind Mastery

Aspiring experts in athletics focus on physical development; aspiring masters place equial emphasis on developing body, mind, and emotions in order to achive BALANCE. You may or may not seek competitive glory, but the qualities you develop in your chosen form of training can, if approached correctly, breed success in every facet of daily life.

(excerpt from Body Mind Mastery, by Dan Millman)

Balance is Harmony

Harmony is the secret of all effectiveness.
~ Orison Swett Marden