Equilibrium Enterprises

No Balance ~ No Control

Author: mws (page 1 of 4)

Feeling The Love – Happy Valentine’s Day From The Habit Factor®

Happy Valentine’s Day!

Here we go again with yet another holiday blog post. And, it turns out Valentine’s Day is appropriate since it appears the collective LOVE for the app (iphone and android) and now BOOK has never been be stronger. THANK YOU! So, we’re definitely “Feeling the Love.” Each and EVERY email – tweet, comment inspires us to build a better app and keep spreading THF’s important message.

The app was yet again featured in another mashable.com post… That’s right, KILL the angry birds app and GET PRODUCTIVE when killing time – start tracking those habits! mashable-11-15-ways1

Did someone say PRODUCTIVE? A few app users comment on their productivity since using the The Habit Factor®!

This review is from a new ANDROID user – love his word selection, “Potent.”


A few more comments from the iPhone world… “Off the roof”? I think that may be a great hybrid statement; “off the charts” + “through the roof” = “Off the roof!”picture-11picture-13

A Psychologist chimes in…


Even a rocker busted a tweet about the app… (sure she’ll figure out it’s not really a ‘todo’ app)



it’s terrific to see the instant response people can have with the book, particularly the KINDLE. These comments left us saying “Wow” and thank you!



We were tipped off by a tweet that the BOOK was #1 in Amazon France “Entrepreneurship” upon its debut. That didn’t suck!


So, there you have it (at least for now). Thanks for spreading the word and the love. Happy Valentine’s Day!


The Habit Factor Book®, Android App and New iPhone/iPod Release


The Habit Factor® Book is here!

Happy Thanksgiving! (appears we can only update this blog every major holiday or so lately.)

She (the book) has been many years in the making and I’m confident she helps to explain both the “WHY” and “HOW” behind the apps practical and proven methodology and now world-wide acclaim.

Unfortunately, too many people still confuse The Habit Factor app for a ToDo type app. Or, they think its too complicated to take approximately five minutes to setup the habits and the goals. (This is a bit ironic; how committed is a person to their goal if they can’t take five minutes to setup the foundational parameters?)

Back to the book: here’s a true story about the impact the message of the book has already had. My collaborator Dave Allen confided that he only used the app briefly about a year ago then stopped. (Interestingly, his own goal is to write a book.) It wasn’t until he began editing/collaborating on The Habit Factor book did the methodology and message sink in. “I really didn’t get it but after reading/rereading this 30 times… now, I use the app religiously. The shift is subtle but very significant, there are important messages in this book that the app simply can’t convey or i just didn’t intuit, maybe some people do.”

So, his comments are probably both good and bad. The good news is he definitely ‘gets it’ now. The unfortunate part and a bit of irony from an app stand point, is that a “simple” app has the depth / significance of a nearly 250 page book.

Speaking of the book, you’ll find it’s received tremendous testimonials and endorsements from some of the biggest names in personal development, business and leadership; Brian Tracy, Michael E. Gerber, Chip Conley and Dr. Anthony Smith for starters. A launch date is forthcoming but we’re projecting mid December!


Android, The Habit Factor® now LIVE!The Habit Factor® Android on Book


It’s true, the “best habits and goals app” now comes to all Android mobile devices. Android users will now get to tap into Habit Alignment Technology™ as well! Notice the VERIZON logo!? (in the picture, right — on top of the BOOK!)

Yes, Android lovers, the app is officially here. The Habit Factor® for Android is expected to be available early December! We appreciate your requests (demands– see above email image) for the app and your patience! We’re undergoing some final QA testing and it’s off to the Android Marketplace. The features and capabilities will match those of the current 1.7.1 iphone/ipod app. We plan to provide a free, limited  edition version as well as a paid, full version. Note: Free version release date not identified yet.

Happy Holidays Android Lovers, this is how, as one blogger put it, you make your smart phone truly smart.


New Release of The Habit Factor® for iPhone, 1.9 coming soon…

We are about two weeks away (or so) of releasing the latest iphone/ipod/ipad version of THF. Your feedback has been terrific and we’ve integrated your top requests, including;

  • Password Protection, with tip recovery
  • IOS 4 Optimization
  • New Chart Actuals vs Targets
  • Improved Backup/Restore
  • Improved stability and speed
  • Updated quotes
  • Ability to Tweet quotes
  • New Splash Screen

We’re excited about reaching an even wider audience with the introduction to the Android platform and now, with the release of the book, we’re even more confident the importance of the message behind the app will continue to spread.

Until next time…

Blogs, Love, Reviews, Charts & Android

Virtues App Featured by ArtofManliness blog


Happy Fourth of July!

An update today is fitting for several reasons 1) it’s long overdue, 2) it was on this day exactly one year ago that The Habit Factor® reached its highest iTunes (US) ranking, #10* and, of course, it’s a day to celebrate our country’s independence and honor the great men, founding fathers who had the vision and foresight to craft a living document that is still, to this day, a model of freedom for governments throughout the world. See BEN FRANKLIN (Virtues app).

Speaking of Ben Franklin and the VIRTUES app, a Blog named The Art of Manliness just featured the app here. (Click Image to link).

“How was June?”, you ask.
June was incredible! It marked the 1yr anniversary of The Habit Factor’s launch (June 20). And, fittingly, much like it’s initial debut which skyrocketed the app to the Top 20 (US), June 2010 proved to have one fantastic surprise after the next helping us achieve all sorts of new sales milestones!


First, UK iTunes store featured the app in the “Staff Favourite” section. Then, a couple weeks later, we were alerted to iTunes Australia featuring The Habit Factor® in it’s “New and Noteworthy” section. Turns out this feature wasn’t just in the “Productivity” section which would have been tremendous— no, turns out it was featured FRONT page of the iTunes store!

Then we were surprised to find out that The Habit Factor® received a notable mention by one of the Internet’s most popular blogs, Mashable.com which featured The Habit Factor® as one of the “Top 8 iPhone apps for Self Help”. (click image to link to review).


Our Facebook fan page clocked its 1000th fan (THANK YOU!) and we received a fantastic testimonial from a man who knows more about achievement and productivity than 99% of the world’s population, Mr. Brian Tracy. (I didn’t even know this, the man has written 55 books translated in 36 languages!). Brian Tracy is a productivity machine and a personal development legend. His endorsement of the app and now the book is incredible! Yes, the book. The book, The Habit Factor® is coming out soon!

And, btw: we’re loving the twitter love




ANDROID app on the way…
Since we’re talking about things coming out soon (yes, the book really is coming out soon!) — let it be known, THF Android flavor is on the way. So, while we greatly appreciate the inquiries about Android, you can save your email! It is too soon to give any realistic delivery dates though. However, we’re very pleased to share that bit of news and equally pleased to see the number of requests interested in seeing THF in the Android space!

The fourth of July is about freedom. I think we’ve all found that freedom has many faces. The most significant form of freedom I believe is choice — the ability to choose what you want (even your own thoughts!). The ability to create your ideal future.


The Habit Factor® was invented to help people create their ideal future and achieve big goals via diligent tracking of their habits. Doing so would not only help them achieve goals but help them forge a new, improved CHARACTER. However, I wanted to ensure that this process, knowledge, awareness and technique would be provided FREE.

Now, with the recently released 1.7 version of THF LITE, ANYONE ANYWHERE in the world can use the app, apply this technique and transform their life – FREE! (Yes, assuming they have an ipod touch, iphone) However that will change with the book and android release too! : ). More on that later.

All the best, enjoy a happy and safe 4th of July!


*US ranking (may have been higher. App price I believe was .99¢ during a promotion. UK and Australia rankings have been higher. THF reached #2 productivity in Australia. (for the record).

“The Best Goals & Habits app”, Just got even better! Version 1.7 Released

The Habit Factor® will make all your wildest dreams come true

“I love the habit factor and use it every day. It has made a real difference in helping me to change my habits so I can achieve my goals. Well done in developing this app. Thanks for the latest update. Some really good developments.”

~Joy in Australia

Before we get into the latest release, I’d like to take a moment to reiterate what I think is the most under-appreciated and perhaps misunderstood factor in personal development; the Habit — Goal relationship.

The more people are exposed to The Habit Factor® and Habit Alignment Technology™, the more startling it becomes that so many personal development experts, coaches, authors, trainers, bloggers (no names) — even Wikipedia, has this concept (pardon my French) BASSAKWARDS… Continue reading

Free/Lite Version Tops Charts; #1 Goals & Habits App (Tracker / Productivity)

The Habit Factor® Free/Lite Tops Charts as Best Goals & Habits App

If it’s FREE it’s for ME!
Is anything better than FREE? The AIR is free. The Earth has been given to you. The Ocean is FREE. Your family, friends, relationships (the good ones) ALL free, surfing is FREE (assuming you can borrow a board & the water isn’t too cold). I’m constantly reminding myself it’s the things that are FREE which are PRICELESS and those things that we pay for are often FAR less valuable. A dramatic introduction to be sure but a great way to REITERATE that The Habit Factor®, currently recognized as the premiere Goals & Habits app (iPhone, iPad, iPodTouch) REMAINS — you guessed it, FREE! (limited edition).

So, what makes it “limited”? Continue reading

#1 Goals and Habits app in iTunes! (Productivity)

Brian Tracy, The Habit Factor® Challenge

Martial Arts Master- Cites The Habit Factor® for Jeet Kune Do Simplicity

The Habit Factor®, Recommeded by Top Coaches & Trainers around the World!

Dear Friends,

Thank you! Nearly ten months after The Habit Factor®’s debut in iTunes we are experiencing momentum beyond our wildest dreams. As you know, with nearly 4,000 Productivity apps and so many one hit wonders- it makes The Habit Factor®’s enduring success extra special. But, what’s TRULY far more exciting are the RESULTS, stories and feedback! We really could never have predicted this response. We’re seeing (and hearing) about terrific experiences with the app, as well as magnificent RESULTS from users internationally! Please, keep the emails coming!



A little reflection is in order and a few updates for those who may be here for the first time… Continue reading

The Habit Factor® v.1.5 Goes Live & LITE; Updates, Reviews, Comments



As one reviewer put it “Wow, Equilibrium has been hard at work. Thanks!”

Indeed EEI has listened carefully to user feedback and incorporated a long list of improvements into The Habit Factor® v.1.5. On top of that, we’re so confident the app will help you reach your goals we’re giving away a FREE, Lite version (limited edition) for you to test without risk!

The fan mail for The Habit Factor® is incredible and it is amazing to see the user-base around the world growing so quickly! We continue to receive many great feature requests (see below). Please keep the reviews and feedback coming! Here are just a sampling of the reviews, email feedback

Martyn B. said, “I have had Habit Factor for over a week now and appreciate it’s simplicity… Well done with the update. Some good improvements… the app is much more useful now that it only shows the Habits for the day.”

Jim M. said, ” Also, I’d like to say great job on these apps. I use Habit factor to track specific daily habits. I update Virtues weekly the goals are more subjective. I added the Eat That Frog application for a brief list of really ugly to-dos.<- The bright green icon is a real benefit because I can’t avoid seeing the reminder.” – Jim Continue reading

Just released by Equilibrium; Brian Tracy’s, Eat That Frog! Now for Your iPhone



“If you eat a frog first thing in the morning,
the rest of your day will be wonderful.” –Mark Twain

Created in conjunction with international best-selling, personal development guru and author Brian Tracy, Eat That Frog! for the iPhone is a simple, easy, fun way to prod yourself to complete your most onerous, dreaded—and necessary—task first thing, getting it over with and out of the way.

etfrob-100x100The Truth About Frogs
Mark Twain once said that if the first thing you do each morning is eat a live frog, you can go through the day with the satisfaction of knowing that it’s probably the worst thing you’ll have to do all day long.

Your “frog” is your biggest, most important task. It’s the one you are most likely to procrastinate on, even dread. Yet, it is also the one task that can have the greatest positive impact on your life and create positive results immediately.

With that in mind, Eat That Frog! the iPhone app has been specifically designed and developed to ensure that your biggest priorities are handled with the urgency and focus required to make you most effective in your business and personal life. Continue reading

The Habit Factor®; You don’t get what you want, you get what you measure (Track)

“This app is awesome. It’s basically Applied Behavior Analysis for self-management in your pocket. that means it uses experimentally derived principles of behavior (whether the developers knew/intended this or not) to effect behavior change.”

Review By:  8280 Titled “ABA” – about The Habit Factor® for iPhone

Regardless of the desired goal/objective you must daily track your progress. Old news for sure, but I bring this up because it’s worth reiterating to make sure users of The Habit Factor® fully understand the premise behind the Tracking capability within the app. On occasion, I’ve heard comments like, “why do i have to track my habit- it should just be my habit for my entire life.”

Before I answer that, let me outline the main purpose of the app, The Habit Factor®. ONE: To foster and develop habits you DO NOT currently have via TRACKING so they NO LONGER NEED TO BE TRACKED. Hence, The Habit Factor®. TWO: To help you achieve goals through the development of habits which support those goals. There are others, but those are the two essential benefits we hope users derive from this app. To help people foster better behaviors that become automatic (habits) AND to help them achieve goals by establishing supportive behaviors.

So, to answer the person’s question “Why would I want to track “family time” as a habit when, “I want this habit my whole life.” The answer is;  you TRACK it to ensure you are meeting your ideals in terms of time commitment to the habit. You TRACK it to see how well you are doing against those targets/ideals. If you are easily hitting your targets, chances are it’s already a HABIT and doesn’t need to be tracked or, you may want to increase your target frequency to challenge yourself to commit even more time to the behavior. In either case, it is only through TRACKING that you are able to ASSESS then PROGRESS.

More to come… until next time.


The Habit Factor® – v. 1.5 on its way!

The early success of The Habit Factor® for iPhone has been extraordinary. The emails and comments from users keep coming. This comment just came in today; Tue, Aug 25, 2009 at 10:40 AM from Steven L.

Thank you for creating this wonderful application. It gives me satisfaction to check off daily items that brings me closer to my goals.  It is becoming an indispensable part of my life.

“An indispensable part of my life.” Wow! Fantastic! That does not suck.

Steven went on to make a feature request for the app re: a weekly overview.

So, the point of this post is to simply say THANK YOU and ask YOU to keep the emails and features requests coming. We are listening to all comments and reviews. (Side note: I wish Apple would incorporate a feature where developers/publishers could respond to user reviews within iTunes).

Anyhow, thanks once again and our developers ask you to please keep in mind this is still only just the beginning. This is only version 1.xx of the app. We just unveiled The Habit Factor® mid June. So, you can expect it will be your feedback that will help this best-selling app to mature and fuel our developers creativity.

Having said that, it makes sense now to tell your friends to score the app while its on sale as the new version/upgrade will be free for those who’ve already purchased the app.

Until next time,


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