Equilibrium Enterprises

No Balance ~ No Control

Author: author


Starting 2013 the majority of blog posts (which won’t be too many) will be found at thehabitfactor.com

Any support updates or other related info for the other apps or publications will remain here. So, if “the habit factor” has brought you here— terrific! please find us at thehabitfactor.com or please visit our facebook fanpage (to the right!).


iPhone 5, & The “Get Unstuck” World Tour



Announcing The Habit Factor’s “Get Unstuck World Tour”
(see bottom of this post for details)

It looks as though I might’ve let a couple holidays go by without updating this blog.  Ooops! The advent of The Habit Factor’s own blog has me bouncing between the two and, frankly, more attention is there at this time particularly given the development of The Habit Factor Certified Professionals Program (more below) and the portal and now the “Get Unstuck” World Tour.

If you haven’t checked out the new THF site, please visit,  www.thehabitfactor.com .

Having said that, it’s time to share some of Equilibrium’s latest news:

iPhone 5 release!
It just keeps getting better for (I guess) Apple and (quality) app developers. The iPhone 5 has really spiked downloads of all our free and paid apps and if this is any indication of the upcoming holiday season we are in for some fun!

More iPhone 5
Goodbye RIM? Hard to say that (I guess)… but, if my friends are any indication RIM (Blackberry) had better get very creative very soon or they are really running out of time. I recognize this is anecdotal evidence but now, three die-hard, life-long BlackBerry fans (and friends) just made the move to the iPhone platform with the release of the iPhone 5.

It’s hard to imagine the iPhone user base growing but I’m fairly sure that has just happened with the release of this latest phone with a projected 60% increase in units shipped (149 Million units).

Other App News:
We’ve released updates for Bucket List Pro and Eat That Frog! These are mostly code/compatibility updates to better support the new iOS updates from app. Eat That Frog! has some great new links directing to some greet Brian Tracy resources. If you haven’t been to Brian Tracy’s website, it’s a rich resource for tremendous personal development material!

The Habit Factor® Portal
What do you get when a software development project meets a deadline? Correct.
A delay….  Our portal development is exciting but slower then expected (imagine that) and we’ve run into some technical challenges that couldn’t be foreseen until the team got to a certain point. Having said that, when this (portal) does what we want/expect it to do, it’s going to make the “best habits and goals app” even better and add tremendous value to the end-users (Android and iOS).

The Habit Factor® Certified Professionals Program & EEI Publishing
If you haven’t seen or checked out our directory of Certified Habit Factor Professionals be sure to visit:  http://directory.thehabitfactor.com  The Certified Program is off to an incredible start as we already have representative professionals from around the world; Israel, Australia, UAE and of course several from the USA. Plus, looks like a few other countries are teed up for certification. EEI may even be publishing some of our coaching partners work! Stay tuned…

The Habit Factor® Language Translation and Territory Rights Rights
Speaking of publishing, I guess we should’ve seen this coming, the popularity of The Habit Factor® (internationally) has drawn inquiries now about Korean and Arabic languages rights and this opens the door for many other languages. If there is an interest in any of the following languages; Chinese, Indian, German, French, Japanese (for starters…) . Please direct all language translation and territory rights to our “Sales  AT equilibrium-ent.com ” email account

The Habit Factor® Facebook Fan Page Exceeds 2,000 Fans!
Pretty cool to see this, we were projecting to hit 2,000 fans by January, 2013. Surprisingly, we crossed that milestone in September and are already over 2,200.

Then Get “
UNSTUCK!” Join us in our upcoming, New Year—New You, 2013 “GET UNSTUCK” Webinar series!

Enrollment begins today/now (sort of). Interested participants please fill in the form below [EMAIL and NAME] this will provide you a questionnaire via email. Reserve your spot today!

First live class is in January 2013. This will be an eight-course group coaching webinar/class (at this time) limited to only 30 participants! The program is guaranteed to blast your 2013 productivity higher and farther than you’ve ever gone before. It is based upon the proven methodology within the bestselling The Habit Factor® book and you’ll learn exactly what techniques you can apply to achieve nearly any goal you have set for yourself!

If you have any questions you can email me….  mg  AT  thehabitfactor DOT com.

A little more about the “GET UNSTUCK” World Tour and FAQ

How long is the course? What are the dates?  The dates are Monday evenings (6pm PST) : January 7,14,21,28 February 4, 11, 18, 25. The time is 6pm (PST) This is an eight (8) course program and each session is between 60 and 90 minutes.

What if I can’t make the dates or miss a some classes due to scheduling conflicts? We are planning to have each session recorded and available to watch/listen to via the web at your convenience.

Can I pay for it now? Not yet!  At this point you can only complete a questionnaire / apply for the program. Selected applicants will be sent link for sign up.

Why would I not be selected? We are using the questionnaire to determine the best fit for applications/attendees. Note: This program isn’t designed for the person who is looking for “clarity”. We will be offering another program for that in the near future. This is designed for the person who knows what they want to achieve and the things they ought to be doing but can’t seem to make it happen/bust through. They feel they are stuck in a rut. If that is you— then great! This program is designed just for you!

The program is guaranteed money back* If after the first four classes (half way through you don’t see value) we’ll refund your money minus any PayPal fees.

A this time, the program is limited ONLY to 30 people. It’s a great way for fans of The Habit Factor, readers of the book and users of the app to take their Habit Factor® experience to a new level!

BONUS! Early Enrollment Discount!!

>>>>COST IS $297 -Apply NOW thru 11/15/12 and you qualify for the discounted price of ONLY $149, (nearly half off!)<<<
It’s not too early to begin planning for your BIG GOAL in 2013.

Happy 4th! When the FREEDOM to Change becomes “Life Changing”



HAPPY Fourth of July, 2012!!

FREEDOM. Personal freedom represents “only everything”, particularly when it comes to personal development. Freedom to choose: freedom to take responsibility, freedom to create, freedom to serve and help others (thereby helping yourself) and even freedom to assign meaning to any particular event.

Many freedoms are inherent in the human condition and many a result of being an American. Today, of course, is a perfect day to reflect upon these freedoms. It’s also a perfect opportunity for me to reflect a little more on The Habit Factor®  which has not just endured the test of time, but flourished since its inception over 3 years ago— remaining a Top Productivity app and Amazon and iTunes bestselling book. And, while in some regards its success is a bit beyond my comprehension, it also reaffirms an even larger mission lies ahead.

Onward and Upward:  The Habit Factor® Certified Professionals Program is now rolling.
Chances are good, in the not too distant future you’ll be able to find a Habit Factor Certified Professional in a town near you! (Directory goes live soon).

Teaching and training other professional coaches to get the most out of their practice and out of their clients has already proven to be more rewarding than expected. Coaches are truly blown-away when I demonstrate the power and flexibility of the app and share its underlying methodology. BTW: I have yet to meet any coach or trainer for which The Habit Factor® does not help/work.

Here’s an actual exchange I recently had with a coach who specialized in working with Real Estate Agents.
Me: “How do you hold your clients accountable? How do you know they are progressing, for instance, from one week to the next?
Coach: “Results”.
“Great! What do you do in the meantime? Do you not have a framework/structure for them to demonstrate progress and a way you can hold them accountable?”
Coach: “Well, that’s a bit personal. Each client likes to take care of that their own way.”
(thinking that is a bit unfortunate) “So it’s different for each client of yours? Wouldn’t it be great if you provided an accountability system, agreed upon objectives and a way for them to share their progress incrementally?”
Coach: “Yes!”
I provide quick demo:
“Wow! I want to learn more…”

Needless to say, she immediately recognized the impact the app and methodology could have, not just on her clients but on her practice. By providing a framework for success, tracking and accountability — we move beyond the realm of aimless tracking which is where 99.9% of current “habit tracking” apps / portals find themselves.

THF to the cloud— the last frontier?

Our web portal development is progressing just about as expected which is relatively rare in the development world. This is essentially the web interface version of app so people can work and sync from the computer/web and among devices. While this beta version still has a long way to go, we’re probably most excited about where this is going to end up! Just wish I could share more right now.


“The beginning of wisdom is to call things by their right names.”
~Chinese Proverb



Ever More Tracking Apps?

It’s incredible to witness what has emerged over the last 3 years. Back then, The Habit Factor® was one of only 3 apps in the goals and habits “space,” a space that The Habit Factor® essentially created. That may sound a bit bold, but if you doubt that statement, feel free to locate another app that understands and makes the important distinction between goals and habits. Today, there may be as many as 50 or more if you include web/portal trackers. The nutty thing is these developers, just like the people they are trying to help, (by selling them a habits tracker) simply do not understand or appreciate this important distinction. They make no effort themselves to understand this distinction, thereby doing a terrific disservice to their “clients.” There is enough misunderstanding about HABIT to begin with. (See Chinese proverb above)

Education Before Action
These other apps are truly “aimless trackers.” Any app or web portal can track behavior. In fact, you could use a notebook or even the notepad on your smartphone. Of course there is a bit of irony here, since a handful of people who use THF actually never care to grasp the difference themselves. (I did say  only a handful.) Note: These people most likely didn’t read the book either. They tend to be the same people who say the app “takes too long to set up” (5 minutes) or is “cumbersome,” yet insist they “really want to achieve their goal.” So, how badly do you really want that goal (you gotta ask, right?) if  five minutes or heck, let’s say it took an hour, is too much effort? Is that really too long to realize meaningful change? (See above reviews.)

In the long run, without an educational component, without a tested and proven methodology, at best, you have an aimless behavior tracker. At worst, you have a bad tracking app + no methodology = random and even poor, haphazard results. So, it’s worth asking, “What do these apps teach their users about the important mindsets and psychology behind behavior change and habit development? How are they educating their users?” A friend would say, “I share because I care.” Look, I could have spared myself 3+ years of writing The Habit Factor book if I were just trying to score a quick buck creating a habit tracker.

Moving On…

We’re always looking for talent and ways to creatively collaborate. I’m curious about what talents you might be able to lend toward our effort. (Yes, having read the book and being familiar with the app/methodology is helpful.)

See below and click on the link if you think there may be a fit. Thanks!

Until next time, KEEP ON TRACKIN’!

Would love to find out more about you…




2012: The Habit Factor in Action, Happy Easter!


Happy Easter!

What a terrific start to the new year… a record setting January for EEI’s app and book sales — led by The Habit Factor®.

In early January, app user Adrian shared his habit factor success story with us. He labeled it his “breakthrough goal” and it represented far more than just a marathon. To him it was an emotional, mental and physical turning point in his life (following one of his most challenging years) — he credits the app for both holding him accountable and for being a symbol of his new found commitment to achieve his goal.

A powerful story he shared… see his email/words below…


Then, February began with a few texts/emails notifying me of a notable mention in Southwest airlines in-flight magazine, SPIRIT. SURPRISE! ; )  Indeed, it was a great surprise and a truly inspirational piece about Rob Summers who sets a goal to walk again after being paralyzed by a hit and run accident. The author of the article weaves in goal achievement practices mentioning The Habit Factor (book and app) with a few other tools including David Allen’s Getting Things Done. BTW: Notice The Habit Factor was the only book & app combo.

iBook Anyone?

If you love your iPAD (either 1,2 or 3) then check out The Habit Factor® ibook in iTunes book store. Lately, (no jinx ; ) ) It’s been featured in iTunes TOP SPIRITUALITY Paid Books. Pretty cool and rewarding to see The Habit Factor among some pretty amazing works and authors. No doubt, a great honor!

More Kindle…
Speaking of being surrounded by cool books and authors, check this out (below): the Amazon Kindle Highlights page: I couldn’t help but be a bit awed to see The Habit Factor wedged between a couple idols; His Holiness, The Dalai Lama and Deepak Chopra.

App Updates (iOS):
We recently released both The Habit Factor Lite and PRO iOS updates that improve compatibility, speed and offer other enhancements. The greatest enhancement for the Pro app addresses speed and compatibility. Over time, once a user has generated a lot of tracking data the app slows, creating significantly slower launch and running speeds. Additionally, with the release of Apple’s iOS 5 and 5.1 we have updated source code for compatibility.

Hopefully, we’ll soon have a video uploaded to soon to our YouTube channel (subscribe if you’d like) that will illustrate the launch speeds of the app. It’s pretty remarkable!

Android & Amazon App Store
This is REALLY cool – btw: the App sales in Amazon app market are nearly surpassing Android Market sales app. I think this is just a reflection of the Amazon customer loyalty and this handy new feature where you can actually run the app / “test drive” it right in your computer’s web browser.

We saw this on our Facebook wall and love to see Android users who understand and appreciate the app! Thanks Mike!

Misc. Liner Notes:

One of the latest tweets pushed us over the edge about creating, The Habit Factor® for Kids. After hearing that comment so many times— we’ve decided to start that project too. Also, expect to see several add’l flavors of THF coming (top secret at the moment). On the app front, we’ve had an extended technical delay but expect Eat That Frog to have a compatibility and speed improvement release with a few minor tweaks in the coming weeks. On the Web development front; our portal is moving right along. It is going to add such a cool dimension to THF. (actually a few dimensions). Maybe next time I post we’ll have a few screen shots for you. Finally, if you’re a coach, trainer or Ph.D. who’s enjoyed the benefits of sharing and applying THF with your clients, be sure to sign up here to learn more about our upcoming THF, Certified Professionals Program (CPP) — this does not obligate you in any way, but does qualify you for a 50% discount later if interested.

Thanks for your continued interest and support!

Until next time,

(Plan and Track!)

Procrastinators Beware! When you understand HABIT you’re halfway there!


“Motivation is what gets you started.
Habit is what keeps you going.”

~Jim Rohn


Happy New Year!

The above e-mail is great and got me thinking about one of mankind’s greatest challenges: the curse of procrastination. That e-mail made me recognize that at least half the “productivity battle” is the awareness and understanding of the power of habit, and I love that The Habit Factor® has provided RK both the motivation and the methodology (notice he just downloaded the FREE Goals and Habits Tracking Worksheet) to create the change he desires!

I thought I’d begin this post with a sort of reflective gratitude list. I’m totally blown away by the many new friends and supporters THF has generated and the new opportunities the app and now book have created. It’s so rewarding to connect with like-minded people. So, here we go:

1) Amazon/Kindle and YOU!: Thank you! It’s been a rockin’ 2011 and hard to believe 2012 is already here. Last year kicked off with The Habit Factor® book going LIVE. It was incredible and surprising when it quickly rose to several bestseller categories (mostly Kindle – I think this tells you all you need to know about the future of digital publishing/distribution. Of course, the Kindle version is $9.99 (Amazon is currently knocking 20% off that) and the hardcover is $25.95). I think I’m even more surprised today to know that, a year later, the book is outselling even its early launch sales figures. The below screen shot was taken on a day I noticed the Kindle ranking in 3 bestseller categories (and I love those categories!). The message and book is timeless, but you never know how any book will initially be received, particularly your first.


2) Google and Android Marketplace: It (the Android marketplace) is certainly a different APP world compared to iTunes. But, having said that, the reception has been fantastic!

3) Back to Amazon: The new Kindle Fire and new Amazon App Store: It’s early yet, but we (EEI) have just released THF for Android within the Amazon App Marketplace, and as of this writing, it’s in the Top#50 Productivity category there as well!

4) Kindle Highlights Feature: This is in many ways even better than the Amazon Reviews since it offers you the ability to see what sentences/thoughts people are gravitating to, and what they are highlighting and publicly sharing from the book. I was floored to check in on these highlights and see that the book ranked right next to a hero of mine, Dr. Wayne Dyer and his great book, The Power of Intention.

5) The Many Great Influencers/Bloggers: In no particular order, thank you for your ongoing support for THF. You helping to spread the word has been invaluable. Apologies to anyone I’ve forgotten: Roz Savage, Donna Maria, Mike Jansen, Christopher Payne, @girlswithgoals. Also, thanks to the many productivity bloggers (you can see an abbreviated list here) as well as top international blogs like Mashable.com and Lifehacker.com.

6) Apple & iTunes: For the various features and the opportunity as well as ecosystem to share both our app and book.

7) To the many incredible and prolific authors who’ve supported THF long before it was ever published and continue to support it to this day: Brian Tracy, Michael E. Gerber, Chip Conley, Dr. Anthony Smith and Holly Green.

8) To The Rock and EO SD who have helped to develop, refine and evolve THF in new and exciting directions.

9) To the GREAT Fans & Friends on Facebook (1500+ or so). The Facebook page is a little new to us, but we expect to get better at utilizing this forum to interact better with you!

10) A Special Thank You to the reviewers and users of the app and book! It’s your great comments about the app (the constructive, helpful ones) that helps us to create an even better product!

11) Twitter: As painful as Twitter is for me at times, it’s proven to be a fantastic medium to bring attention to THF and connect with so many remarkable people.

12) To the many supportive professionals out there, such as the coaches and trainers who are sharing and recommending both the app and book to their clients. There is no greater honor and personally, as THF evolves, I believe it will be those like-minded coaches and trainers who are ultimately responsible for taking THF to the next level by spreading the word. Your professional support and recommendations are the highest honor!

13) I’ll stop at 13 (I think). This one is tough. THANK YOU to another longtime hero of mine, Mr. Steven Jobs. Your vision for the iPhone, iTunes (ecosystem) and of course apps has enabled little ol’ me to create this tool/app that’s proven to help transform so many people’s lives. You’ve left the world (as far as I’m concerned) a much better place, created probably millions of jobs, made life easier and sparked countless new industries and opportunities for millions around the world. I’m not sure what else to say other than Thank you, Sir, and of course my deepest condolences to the Jobs family.

A bit more: Without getting too philosophical here, I believe WE have a significant and fundamental challenge that lies before us (read the below quote by William James from the book). Seems to me not a heck of a lot has changed since 1892. How can this be? You don’t think he was passionate enough about his message? That quote is so powerful! Yet it appears his message has been lost in time. So, I guess what I’m suggesting is this is a MISSION that lies before US, both me and YOU (in fact), should you choose to accept it. The mission, of course, is to help shift the current, predominant perception of HABIT.

Who is teaching kids/young adults (heck, even adults) TODAY about the significance of habit? That is, what is habit? My contention still remains that HABIT ought to be a subject matter in school much like Spanish or French or English.

Until I can ask any random kid to tell me what habit is (define it) and his answer isn’t “drugs, swearing, smoking or drinking,” but something like, “Habit is my greatest gift for achievement. If I craft and harness the power of habit, I will be able to achieve nearly any goal I set for myself.” Until I hear that sort of answer, OUR work isn’t done. So, I greatly appreciate your efforts to help make this a reality in the not-too-distant future!

I guess it starts with a book, an app and a receptive mind.

Thanks for a terrific 2011! I know 2012 will be even more exceptional!


BTW: Almost forgot, if you’re like RK (above) and wondering about whether THF is headed toward a web app/portal, there’s a bit of that at the end of this article in newsfactor and more background about the origins of THF, Thanks!


Happy Thanksgiving!

“Give THANKS for the unknown blessings already on their way.”
~Native American Saying

As 2011 nears its end and given that it is Thanksgiving Day, it’s a perfect time for me to say my “thank yous” and reflect a little on the remarkable year that 2011 has been/continues to be.

First, The Habit Factor® book went live and you might say it could be a case study for the radical changes in the publishing industry. The Habit Factor® continues to outsell many of it’s contemporary and classic “self-help” books and we’re competing against major publishing houses. (Not sure “competing” is the right word here…?) In any event, someday I’ll share another post as to why and how I think this is happening— other than it being a “solid” book that provides a lot of value, (of course : ) i think there are some other dynamics at play as well. The book is routinely featured in three of Amazon’s bestselling “Self Help categories; Creativity, Personal Transformation and Motivational. And, as you might guess, this is very encouraging. Unlike the large publisher’s books, which often only skyrocket out of the gates from the initial hype; promotions, publisher’s own purchases, etc., then fizzle, The Habit Factor’s sales trend is that it continues to outpace each of its prior month sales.

Funny you should say ask. My favorite and perhaps the most rewarding aspect of writing and publishing this book comes from the Amazon Kindle’s POPULAR HIGHLIGHTS feature.  These are highlights that the Kindle reader makes available/public for other readers to see. I just stumbled upon this feature earlier this month— it’s incredible to see the passages people highlight. It’s also really cool since Amazon even ranks the book among the million-plus kindle books. So, as of this writing, it’s already in the low 3,000’s! Again, out of a million-plus kindle books, and given the book’s 1yr age, our belief is this is a terrific sign of things to come!

Just a sample of the reader public reader Kindle Highlights…

Since they don’t call them “best-written” books but, rather “best-selling” books, these highlights make the sales far more rewarding. I’ve been told by one of the all-time, best-selling business authors that the majority of books purchased are actually never read. I’m not sure why that is or was news to me, but seeing these highlights tells me people are in fact reading the book too! (i think :)).

More eBook, or iBOOK in this case:
The iTunes, iBook release of The Habit Factor® is NOW live too! So, if you prefer reading/using the iPad check it out. Aside from ONE user’s technical challenge (which somehow turned his review of the iBook into a plea for tech support) the feedback has been positive. It’s rare but occasionally a user confuses the delivery method and payment/transaction handling from either iTunes or Google as something within OUR control. In each case, thankfully and finally, the user understands that we don’t handle the transaction or delivery of content, that it’s Apple and/or Google. Yes, you could say it’s a learning experience for everyone.

What’s up with the APP?
The app continues to benefit from the same sort of word of mouth advertising that fosters the book sales. And, better still, each supports the other. Plus, it seems every week or so, some productivity blog somewhere features either the book, the app or both. THANK YOU bloggers! You may have seen that Lifehacker (a top Internet productivity blog) ran a short feature on my TEDx talk in the Emirates about habits and goals.

This all adds up to something pretty special— validating the model that the BOOK = the Theory and the app = of course, the literal application of said theory makes for a powerful productivity combo! The Habit Factor was the first of its kind in this new app world, to offer such a combo. As I wrote the book I believed it was important to separate it from all the other motivational/self-help books that might get people excited for change but left wondering what to do next.

Here’s another ‘thing’ to be grateful for, all the great comments, posts, emails, tweets and reviews from supportive readers/users!

Regarding the app’s next release (iPhone update). Our developer’s have run into a significant challenge that has delayed the release (scheduled for early this month). It is very likely that with the iTunes holiday shut down period, we will now have to postpone the release until after the Holidays. Even if the release were ready today/now (and it isn’t) if there were any issues.bugs we’d not be able to get a new fix/update into the iTunes store before this Holiday shutdown, making any release for the PRO product at this point – not viable. We do plan on releasing a small, incremental fix for the LITE version but this won’t contain the PRO updates that are in the works.

A update/release (minor) is coming to Android within the next month and we plan is to release THF Android edition into Amazon Marketplace too!

Final word…
This post is already way longer than intended (hate when that happens). So, I will leave you this (should you still be looking for even more info/background). Here is a YouTube video (not short, about 15mins) by Life Coach, Chris Payne about the book. As Chris explains it in the video, he found the app very helpful and started recommending it to colleagues and clients and then when the book came out, he was eager to read it. After he completed it, he felt the message was worthy of an invite to TEDx (Chris was a co-orginizer of the TEDx event in the Emirates). This video was his first take, he actually has posted two similar videos. This one already has nearly 500 views. BTW: not ashamed to share that the first time i saw this i nearly cried—  too kind and thoughtful.

Chris Payne’s Video review of The Habit Factor®

Final, Final (promise)
Speaking of Holidays… Amazon has been (not sure how to put this) screwing around with the availability of the hard cover. In any event, the hard cover rarely says “In Stock” now and mostly 1-4 weeks. Now, keep in mind we’ve never heard from anyone that it’s actually taken 4 weeks to arrive however, at this point Amazon isn’t being too user-friendly. So, if you’re thinking about that next great and EASY holiday gift, (the gift that truly keeps on giving) a reminder to get your orders in early. I have heard from numerous people that last year’s gift was so well received they are still receiving “Thank yous” for the book. Who’s that person/loved one in your life that is looking to bust-through to the next level, to get the most out of their abilities, skills and special talents?

Thanks for taking so much time to learn more about THF and stay up to date and we’ll have more coming soon. Happy Thanksgiving!


Dubai Goodbye, New Website & Labor Day




Right on schedule, another holiday — another blog post.

Happy Labor Day!

A couple more pictures from Dubai

Without these photos (maybe even with these photos) it’s all still pretty surreal; those five days I spent in the UAE went by so fast. (It’s a long way from San Diego!) These pics are from the Tedx (AlAin) trip to the Emirates, taken the day after the event in Dubai. I was very fortunate to be escorted around Dubai by the great local artist (with international fame) Wasel Safwan, who also presented at the event. His art is really incredible (click on his name/link)! (and, IMHO that is very rare for young expressionists). The picture to the left is from our visit to the “world’s most luxurious hotel,” Burj Al Arab. I love this photo because of the Phantom Rolls perfectly propped in the foreground. The other photo was taken just after our visit to the top of the world’s tallest building, Burj Khalifa, and heading back out of town toward AlAin. Walking past the world’s largest aquarium inside the world’s largest mall (something you must do) to arrive at the top of the world’s tallest building – in a rocket-elevator – all combined to make the experience even more memorable! Note: Those “small” buildings in front (probably 45-55 stories tall) give the 160-plus-story building some perspective. I just kept shaking my head thinking that building would come into focus (which it was), but my brain had nothing, ever, to gauge a building that size against and it just didn’t compute, no matter how long I would stare at it.

New Website, etc.

In the event that you haven’t seen it yet, we’re spinning off The Habit Factor® to its own website, which will be dedicated to coaching, lessons and all things THF that stem from the book and app. Additionally, new coaching and videos will be unveiled there. We’ve also begun our partner and application portal planning, where ultimately the app and devices will sync to the web/cloud. Such a site will allow for a collaborative environment (coaches, content, app users), a personal development ecosystem around The Habit Factor®.  And, as the app, products and services around The Habit Factor® continue to mature, we’ve been encouraged by a number of coaches to start a Certified Partner Program. This too is in its very early stages (not yet beta either). However, we have kicked off enrollment for qualified coaches and trainers here with incentives for early adopters.

Other News:

  • A few notes about recent comments about the app. While the large majority of reviews are from happy, supportive users with positive and constructive feedback, there are (and we’re guessing there will always be) those ‘other’ reviews. Hence, we keep creating a larger disparity between the Free and Paid versions of the app. Today, if you want to hate the app – you’ll have to spend a lot more money: ). So please, just use the FREE/LITE version first. Other comments:
    • If you want a REMINDER or believe a Push notification will save you and this app, please see the Support Page Tips & Tricks #4.
    • If you are using Android and have a problem with the interface, our thought is you should have noticed that interface using the Free version. Strange that you bought the app to complain about the interface.
    • If you are confused as to why you can’t have the exact same Goal name. Please know, that is a feature, not a bug. (Seriously).
    • To the guy who’s used the app for months (presumably getting value or he wouldn’t use it for ‘months’) yet, “trying to contact support” and gave the app a poor review: Not sure where you were looking for support? Also, glad to hear you got months’ worth of use but don’t think it’s any good. : )
    • SPEED! If you’ve been using the app for many months or years and have a lot of tracking data and would like to speed up the app, please see Support Page, FAQ #18
    • We sincerely love the support and feedback, and since Apple and Android don’t allow us to post responses, we have to respond somewhere!
    • We are working on a couple new releases of THF for both iPhone and Android. There’s also a good chance in the next month or so, The Habit Factor® will be available within the Amazon app marketplace.

Hope you enjoyed our Labor Day/Back2School Sale!

Until next time,


Happy Fourth of July! TEDx, Kindle, iPad, UAE and me

TEDx AlAin

I should probably pick up where I left off. In the last post I intimated I had a little date in the Middle East. Turns out it wasn’t so little actually, an incredible opportunity to present some “basics” about The Habit Factor® at a TEDx conference in the founding city of the United Arab Emirates (UAE) AlAin. The presentation was limited to about 18 minutes and given that the book is 230+ pages, identifying and consolidating a few choice ideas about habit and goal achievement was certainly a challenge however, it was also a great exercise.

While my invite was as certainly formal, it wasn’t until the plane tickets actually arrived that I was certain it was going to happen. Largely because the timeline was so tight. The invite came late February and the event was early May. Although, having said that, A HUGE THANK YOU to the event organizers Chris Payne and Sajjad Kamal and the sponsors including Etihad Airlines (Wow!) That was the best business class flight I’ve ever experienced (by far). Highly recommend Etihad if you’re flying to UAE. If the event itself and the people weren’t so incredible the flight might’ve been the highlight of the whole trip! Find out more about the organizers and event at their facebook page here.

Remarkable people and such a rich and proud culture. I toured Dubai for a day with another presenter, a great artist named Wasel. You can find his art on the same page, or check youtube. Incredible stuff!! The other presenters were fascinating people. From a professor and PhD in robotics, Nikolaos Mavridis to Caterina Lo Mascolo, founder of UNIVERSKA and other local personalities. There was a great party afterward where all the presenters and all the crew who worked tirelessly to ensure the event went off without a hitch were able to celebrate and let off a little steam. I learned so much about the culture of AlAin and UAE. It was an unforgettable experience.

Kindle & iPad/iBook

The Habit Factor® finally cracked the iBook/iPad market and is now for sale in the iBook marketplace. That was probably more difficult than it had to be. iTunes (Apple) was hung up on one graphic that nobody else (Kindle, Nook) seemed to think was a problem so each time you have to edit/fix then resubmit you’re looking at another ten days or so for approval. Kindle sales have been on fire (relatively speaking) and once again, I think I now understand why it’s called “Kindle“.

Other news

We expect to have the Google eBook in the Google marketplace this month. YES! the Audio Book is under development. THANK YOU for your continued interest in our Habit Factor for trainers and coaches program (Link above). If you are a trainer and coach and have an interest in strategically differentiating yourself from your competition and aligning with the #1 Goals and Habits mobile app and methodology, sign up today. There is a lot more happening but I’ll leave it there for now. Have to go enjoy the holiday w/ the family.

Happy Fourth!

until next time.


The Habit Factor® Easter post (a little late)


At this point, you can probably tell that it’s gone from a strange coincidence to a minimum requirement for the equilibrium blog to update/post at least on major holidays. So why the slow updates? just busy being busy. Not really the biggest priority to blog at the moment. However, it’s not due to lack of updates/news to share.


The reviews right now are fantastic for both apps. you ever notice how people will devalue what they get for free and value what they pay for? Well, there is no difference when it comes to apps. Particularly Goal and Habit apps. Here are a few recent great reviews/tweets about the PRO paid version. (US $6.99).

The first review below is great because highlighted, you’ll note it says, “This app helps me reach what i’m aiming for without letting TIME GET THE BEST OF ME.” Time seems to get the best of EVERYONE. We all tend to lie in bed at night and wonder WHY it is we aren’t any closer to achieving our goals. By breaking our goals down to ESSENTIAL habits we are FORCED to integrate these behaviors DAILY into our lives (HABIT). Thereby, preventing time from getting the ‘best of us’ and keeping that critical momentum so required for goal achievement.

I really love that statement because the app is nearly two years old and I hadn’t thought of it in that regard. It’s another perfect example of why you will want to NOT work from a To-Do list to achieve your goal more quickly. Why SMART Goals are slightly stupid so to speak. You have to experience it to believe it!

The few other reviews I love are there because they are from a Psychologist, educator/mental health professional and, even, ‘chick’ who says she’d but an iPhone just to use The Habit Factor app! : )


So, the reviews are terrific. The user feedback has been fantastic and perhaps even better, the BOOK continues to gain momentum and praise. Very rewarding since the book is the awareness/spark enabling the methodology and implementation supported by the app. BTW: Now i know why they call it the KINDLE. Because Kindle sales have been on fire.

THE BOOK, TedX, United Arab Emirates

I’ve received an invite to present at a TedX conference in the United Arab Emirates (AlAin). It looks like the event date is around May 7th and I’ll present (in brief, about 20 minutes) on the book and app. At this point I’m still awaiting the tickets they will be sending. I expect that is going to be a memorable experience!

I forgot to mention that I also did an NPR interview on Talk of the Bay, 88.9. That was fun and Rick is a great guy. HUGE thank you to Martha Cullimore for arranging that and chauffeuring me to and fro. THANK YOU!

until next time,